Collaboration Campfire #1 (Jan 2026)

A confidential, member-led clinic to workshop live projects and share practical advice. Bring a challenge, leave with practical next steps.

Alongside toolkits, frameworks and case studies from the Experience Economy’s brightest minds, WXO Campfires are also valued for the quality of the attendees as much as the guest voices. Practitioners who are generous with their thinking and direct with their advice.

A community of creators coming together, sharing the air about their current projects before taking practical insights and inspiration from that week’s sessions away to solve the challenges they’re facing right now

We hear of so many collaborations born from our Campfires. Attendees going from a scribbled note in a breakout discussion to a post-Campfire partnership that simply would not have happened without that Campfire.

And so to Collaboration Campfires.

This week’s early Campfire session is a test of a brand-new format.

Think of it as a practical working session, led by attendees rather than guest speakers. The aim is simple: help each other move current projects forward.

How it works:

• No special guests – the expertise is in the room.
• Bring one challenge from a live project. Keep it specific: what you’re doing, what’s stuck, and the kind of help you’re asking for (ideas, references, critiques, introductions, etc.).
• Simply share your challenge and exactly what help you need.
• No deck required. A clear brief is enough.
• This is time-boxed, chaired discussion. Each challenge gets the time it needs, up to 15 minutes.
• We’ll go round the group until we reach the end of the list or the 90-minute limit.
• No challenge this week? Come anyway – the session only works if people bring their experience, judgement and candour. We’d love you to come along and contribute your expertise.

A note on confidentiality: Because we’ll be discussing live work that may need to stay behind closed doors, recordings will be shared only with attendees, not released to the wider WXO community.

That’s it. This is a pilot. If it works, we’ll make it a regular feature (without over-engineering it). If it doesn’t, we’ll revert to the standard Campfire format. Either way, we’d like to test it properly – by getting the right mix of challenges and contributors in the room.

We hope to see you there.