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From Design to Production: A Step‑by‑Step Guide to Staging a Large‑Scale Production (Late)
Large‑scale staging isn’t just “a bigger show.” It’s an experience designed to connect people to story and culture, give them identity, and create meaning.
In this Campfire, Sergio Ramírez Rivera (CEO, Demiurgo LBX) will walk through a practical, end‑to‑end method for taking an idea from first sketch to opening night—without losing the heart of the narrative along the way.
Using examples from ‘Immersive Día de Muertos Altar’ (a story‑driven installation combining tradition, projection, and sound design to connect visitors to cultural memory) and ‘El Libro de Navidad’ (a seasonal narrative brought to life with a full‑surround 720° immersive canvas and synchronized media), Sergio will ask – and answer – such questions as:
¿Is production a logistical issue?
¿Does every production start with a story?
¿Is large‑scale staging is about size?
What you’ll learn:
- Start with meaning: How to articulate the identity shift you want audiences to feel, then translate that into a story spine and moments map.
- Blueprint the experience: Dramaturgy for space; wayfinding and audience flow; accessibility and inclusion baked into design.
- Feasibility & safety: Site assessment, capacity & egress, permits, HSE/compliance, risk registers, and contingency planning.
- Choose the right tools for the job: When to use projection mapping/LED, 720°/360° environments, AR/VR layers, interactive sensors, and spatial audio—and how these choices serve story (not the other way around).
- Content pipeline: From concept art and 2D/3D animation to show control; rights, localization, and approval workflows.
- Production management: Roles, RASICs, vendor matrix, budget envelopes, technical riders, load‑in/out plans, rehearsal strategy.
- Run and learn: Show operations, failure modes and backups, measurement (impact, sentiment, earned media), and the post‑mortem loop.
Who this is for:
- Creative directors
- Live event/experience producers
- Museum & cultural programmers
- Festival and city event lead
- Anyone tasked with turning vision into a safe, resonant, large‑scale experience.
About Demiurgo LBX:
Demiurgo LBX is a creative technology studio that designs and produces immersive, interactive experiences – blending narrative, design, and advanced media such as VR/AR, videomapping, LED environments, and spatial audio. The team cites 20+ years in the field, 400+ projects, 30M+ audience reach, and substantial earned media across culture, education, and entertainment.
About Sergio Ramírez Rivera:
A Latin American multicultural business developer and lawyer by training, Sergio Ramírez Rivera is a storyteller, transmedia/experience producer, and entrepreneur in immersive technologies. He champions technology adoption, innovation, skills development, and digital transformation with social impact.
Sergio’s work spans law, immersive applications, electronics, and ICT across education, professional training, culture, entertainment, health, industry, security, marketing, and social impact – delivered in Spain, the UK, Canada, the USA, Mexico, Chile, Colombia, and other Latin American countries.
How to watch this Campfire:
- Link to sign up for this Campfire (WXO members only)
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings
Timings
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25