High Tech, Low Tech, No Tech: Lessons Learned From 900+ Immersive Experiences (Late)

When we talk about immersive experiences, technology can sometimes dominate the conversation.

But after encountering 900+ immersive works across three continents in three years, Katrina noticed a recurring pattern: tech alone doesn’t determine quality.

In this Campfire, she introduces her AURA Framework (Agency, Universe, Resonance, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work, AURA offers a shared vocabulary for reflecting on agency, world-building, resonance, and craft.

Whether built with cutting-edge tech or almost none at all, this session offers an experience-first perspective on designing work that holds together and connects with audiences.

Key takeaways:

• The AURA Framework (Agency, Universe, Resonance, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices, regardless of scale, budget, or technology.
• A clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.
• Patterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.
• Language to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter, especially when navigating stakeholder pressure around technology.

About Katrina Lat:

Katrina is a Toronto-based Experience Designer, producer, and client strategist operating at the intersection of creativity + commerce across events, immersive experiences, and cultural programming. She holds an HBA from Ivey Business School.

How to watch this Campfire:

• Campfires are available for WXO members only
• To join the WXO, please head to our Application page
• The WXO is a global home for the leaders, shapers and doers in the Experience Economy
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Timings:

Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

• London: 17:55 – 19:25
• Paris: 18:55 – 20:25
• Los Angeles: 09:55 – 11:25
• Santa Fe: 10:55 – 12:25
• Chicago: 11:55 – 13:25
• New York: 12:55 – 14:25
• São Paulo, Santiago & Buenos Aires: 13:55 – 15:25