Creating Impactful Experiences: How Story, Technology and Place Can Turn Moments into Memories
What do we value more as a society: moments or memories?
Experiences define our lives. They shape how we connect across cultures and communities, how we grow, and how we remember the people, places and ideas that move us. Today, as technology and consumer expectations evolve, experiences can be more diverse, integrated and convergent than ever before.
Amid this convergence, designers have the opportunity to orchestrate full ecosystems through live engagement, digital access and physical environments — evoking curiosity and emotion while shaping indelible, unforgettable memories.
In this Campfire, Barbara Bouza, FAIA, NOMA, IIDA — CannonDesign’s Executive Director of Market Strategies & Growth – Live, Work, Play and former President of Walt Disney Imagineering — will share insights from her global journey through discovery, impossibilities and storytelling. Her career has consistently fused story, technology and design to create memorable, immersive destinations across the globe, including her work leading the team behind Disney’s theme parks, resorts, cruise ships and immersive entertainment experiences.
Drawing on her experience at Disney and with some of the world’s leading architecture and design firms, Barbara will explore how designers can reimagine their approach to experience design — creating connected experiences that bring people together, respond to changing expectations, and leave space for joy, surprise and wonder to unfold.
Key takeaways
- Insights from a global journey of discovery, impossibilities and storytelling
- How connected experiences bring people together across cultures and communities
- Why consumer expectations are reshaping the future of experience design
- How story, technology and physical environments can create lasting memories
About Barbara Bouza
Barbara Bouza is CannonDesign’s Executive Director of Market Strategies & Growth – Live, Work, Play and the former President of Walt Disney Imagineering. An architect celebrated for shaping inspiring spaces that bring people together across cultures and communities, she focuses on people-centred markets where life, work and play increasingly intersect.
Her career stands out through her ability to fuse storytelling with technology and design, creating some of the most memorable and immersive destinations across the globe. She is a Fellow of the American Institute of Architects, a member of Fast Company’s Impact Council, and serves on the SCI-Arc Board of Trustees.
How to watch this Campfire:
- Campfires are available for WXO members only
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings
Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
- London: 17:55 – 19:25
- Paris: 18:55 – 20:25
- Los Angeles: 09:55 – 11:25
- Santa Fe: 10:55 – 12:25
- Chicago: 11:55 – 13:25
- New York: 12:55 – 14:25
- São Paulo, Santiago & Buenos Aires: 13:55 – 15:25