Inside SHIVA: Combining Myth, Technology and Audience Psychology to Create Scalable Cultural Infrastructure

What makes an experience linger in memory long after the lights fade?

At this WXO Campfire, we unpack SHIVA – a 20,000 sq ft multisensory, 360-degree immersive environment that blends projection architecture, spatial sound, atmospheric effects and VR into a spiritually charged narrative journey.More than spectacle, it was designed as scalable cultural infrastructure – commercially operational, modular and export-ready.

This session explores how myth, technology and audience psychology converge to create strong emotional impact, and why the future of immersive storytelling lies not in scale alone, but in what stays with you once you step outside the door.

And above all, this is a story of collaboration, belief, and courage – of how conviction and faith can transcend international boundaries, unite diverse minds, and bring people together to create something that may not be culturally central to both, yet profoundly meaningful to one.

What you’ll learn:

• How to design immersive experiences that create lasting emotional residue
• How to merge cultural depth with cutting-edge technology seamlessly
• How to structure scalable, commercially viable immersive IP
• Practical frameworks to elevate your own large-format experience design

Who should attend:

• Immersive creators & experience designers
• Festival programmers & venue operators
• Brand leaders building large-format experiential IP
• Producers seeking location-based entertainment projects
• Cultural and Heritage Enthusiasts
• Production Partners for Global Expansion
• Anyone shaping experiences that aim to move people, not just impress them

About Samit Garg:

Samit Garg is the Managing Director & Co-Founder of E-Factor Experiences Ltd, a global experiential firm known for crafting transformative, large-scale environments.

A pioneer in organizing India’s luxury events sector, he has helped shape it into a structured creative industry.He is the creator of distinctive IPs including Shiva Immersive, The Bridal Retreat, ICWF (International Congress For Wedding Futures), and I AM GAME, each reimagining culture, celebration, and sport through immersive design.

As President of EEMA and a member of the World Experience Organization, Samit champions sustainable heritage tourism and living cultural ecosystems that transform static spaces into dynamic experiential marketplaces.

About Ludovica Arci:

Ludovica Arci is the Co-Founder of SARAVÁ Immersive Content Studio, an award-winning creative and production studio developing cinematic heritage immersive exhibitions and large-scale cultural experiences presented internationally.

With a career at the forefront of global experiences, she has led landmark projects for Milan Design Week, Fashion Week, Art Basel, NFT Paris, Asia Now, and the 36th America’s Cup, where she directed Branding and Experiential Marketing.

She previously led the Strategy & Experiential division for the leading Luxury agency Karla Otto and collaborates with CEOs and Creative Directors of leading global brands including Bottega Veneta, Moncler, BMW, Maserati, Sky, Belmond, shaping culture-defining experiences at the intersection of storytelling, technology, and cultural events.