Magic Moments: How to Intentionally Engineer Transformative Experiences
Every magic moment, every deeply positive experience, has psychological roots.
In this WXO Campfire, we explore how extraordinary experiences don’t happen by accident – they are intentionally designed.
Drawing from decades of expertise in Disney Imagineering and global UX leadership, authors Joe Lanzisero and Johannes Robier reveal how extraordinary moments can be crafted with intention and how anyone can apply these methods to business, leadership, customer relationships, and everyday life.
Grounded in scientifically proven research from psychology, behavioral science, and experience design, this session introduces the Magineering Framework, which brings all these insights together into one practical model.
You’ll discover the essential elements and dimensions to include in your stories, products, and experiences to intentionally create extraordinary, transformative moments with lasting emotional impact.
What you’ll learn:
- Foundations to know before designing for a positive experience
- The 5 Dimensions of Enthusiasm, a framework that helps you break down the complexity of human experience into practical levers you can use.
- The 5 Experience Boosters, simple yet powerful tools to elevate ordinary interactions into extraordinary memories.
About Magic Moments:
Magic Moments: How to Intentionally Engineer Transformative Experiences is a groundbreaking book that blends storytelling, science, and strategy to show how unforgettable experiences can be designed – not left to chance.
Drawing from decades of expertise in Disney Imagineering and global UX leadership, authors Joe Lanzisero and Johannes Robier reveal how extraordinary moments are crafted with intention and how anyone can apply these methods to business, leadership, customer relationships, and everyday life.
Through a unique “two-sided” approach – magical narratives on one side, practical frameworks on the other – Magic Moments gives you the tools to transform ordinary days into memories that last a lifetime.
About Joe Lanzisero:
• 37 years at Walt Disney
• Started at Walt Disney Animation
• Grew to SVP of Walt Disney Imagineering
Joe’s creative career can simply be described as magical spectacular journey with 37 years at Disney, Joe began as an animator and worked his way up to the top of Imagineering. He’s served as creative lead on over $9B in marquis projects to date but more importantly his work inspires and brings joy to generations of guests around the globe.
Joe played a key role in bringing projects like Mickey’s Toontown, Toy Story Land, and Mystic Manor to life. Now retired, Joe continues his storytelling journey with Magic Moments and his new children’s book, Lemonade the Yellow Bear.
About Johannes Robier:
• Founder & CEO of youspi Consulting
• Organizer of the World Usability Congress
• 20+ years in UX/CX strategy & design
Johannes’s career is defined by his passion for human-centered design and innovation. As Founder of youspi Consulting and Organizer of the World Usability Congress, he’s spent over two decades helping global brands bridge creativity, business, and technology.
Johannes’s work unites leaders, designers, and thinkers to build more meaningful, inclusive experiences. Together with Joe Lanzisero, he co-authored Magic Moments, celebrating the power of empathy, creativity, and collaboration in shaping a better world.
How to watch this Campfire:
- Campfires are available for WXO members only
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings
Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
- London: 17:55 – 19:25
- Paris: 18:55 – 20:25
- Los Angeles: 09:55 – 11:25
- Santa Fe: 10:55 – 12:25
- Chicago: 11:55 – 13:25
- New York: 12:55 – 14:25
- São Paulo, Santiago & Buenos Aires: 13:55 – 15:25