The Story Gap: Why Brilliant Experiences Fall Short and How to Fix Them (Late)
Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing?
Drawing upon her experience pioneering narrative for global teams and experiences, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them.
Designed for use across themed entertainment, live experiences, museums, and branded environments, her guide helps identify gaps between what an experience promises and delivers, arming creative stakeholders with narrative systems to close these gaps and create experiences not only immersive, but emotionally resonant, aligned, and repeatable.
Who should attend:
- Creative Directors
- Producers
- Experience Designers
- Marketing Strategists
- Investors
What you’ll learn:
- A diagnostic tool to identify story gaps undermining guest impact
- Example narrative systems to help strengthen guest emotional engagement
- Practical guidance for using story as a cost-effective design lever
About Emma Oliver:
Emma Oliver is a writer and director working at the intersection of story, space, and human experience. She creates narrative-driven entertainment designed to spark emotion, meaning, and memory—experiences that stay with audiences long after the lights go down.
With deep roots in themed entertainment and live experiences, Emma knows narrative is the system that makes moments unforgettable.
How to watch this Campfire:
- Campfires are available for WXO members only
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings
Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
- London: 17:55 – 19:25
- Paris: 18:55 – 20:25
- Los Angeles: 09:55 – 11:25
- Santa Fe: 10:55 – 12:25
- Chicago: 11:55 – 13:25
- New York: 12:55 – 14:25
- São Paulo, Santiago & Buenos Aires: 13:55 – 15:25