The Transformation Code: 7 Years of Research Into What Makes Change Happen (Early)

Transformation is strange: We naturally transform every day, yet when we plan it, it falls apart. Especially in organisations where change is mandated from the top, and quietly rejected by the people doing the job.

In this Campfire, Alain Thys introduces The Transformation Code: 𝚫 = S x R x  F.

A formula shaped by 7 years of deep-dive research into what makes change actually happen. For customers, for organisations, and even for leaders themselves.

Story reframes what’s true. Resonance creates wanting. Flow removes friction.

It’s a session for anyone who wants to guide transformation for organisations or customers (as an economic offering). Once you see the code, you can even apply it to yourself.

What you’ll learn:

✅ Why transformation stalls even when the plan is “right”

✅ How to use Δ = S × R × F as a simple diagnostic for stuck change

✅ What shifts when you treat customer transformation as the real value you sell

About Alain Thys:

Alain Thys is an Experience & Transformation Architect who helps leaders build momentum: differentiate for premium profit and make transformation stick.

Over three decades he has worked internationally with organisations including Lexus, Grant Thornton and Generali, shaping experiences for 500+ million customers and enabling change across complex teams.

He developed The Transformation Code to diagnose why strategies stall and to design the conditions that create pull—with customers and internal teams.

As founder of The Transformation Architects, he joined forces with Joe Pine, Pigalle Tavakkoli, Katherine Templar-Lewis, Sheena Patel and others to help organisations profit from The Transformation Economy.