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Using Audience Insight for Impact: A Barbican Immersive Case Study (Late)

May 20 @ 5:55 pm - 7:30 pm
SONIA JOAO

What if you could use audience insight to make better creative decisions, and see the results in visitor numbers, ticket sales, and funding?

This session draws on frameworks and research methods from Barbican Immersive, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other Words immersive exhibitions.

What you’ll learn:

  • Ideas for how to use audience insight to create better experiences.
  • Confidence that insight delivers results: visitor numbers, ticket revenue, audience reach, funding and touring income.
  • Inspiration from seeing your work through the audiences eyes.

About Sonia Joao:

Sonia is a Research Director with over two decades of experience helping clients use consumer and audience insight to create brilliant products, brands, content and experiences. Her clients come from Media & Entertainment, FMCG, Arts & Culture and range from Paramount and General Mills, to Barbican and Barbie and everything in between. She is passionate about bringing together diverse insight collaborators to help clients understand their target audiences in eye-opening ways. From audience and brand strategy, to content and production development, to advertising and comms.

In this Campfire, Sonia will bring her experience running research and delivering tangible impact for the Barbican Immersive team over the last three years, delivering research to inform audience strategy, brand positioning, comms, and show development.

 

 

 

How to watch this Campfire:

  • Campfires are available for WXO members only
  • To join the WXO, please head to our Application page
  • The WXO is a global home for the leaders, shapers and doers in the Experience Economy
  • As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

 

 

Timings:

Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

  • London: 17:55 – 19:25
  • Paris: 18:55 – 20:25
  • Los Angeles: 09:55 – 11:25
  • Santa Fe: 10:55 – 12:25
  • Chicago: 11:55 – 13:25
  • New York: 12:55 – 14:25
  • São Paulo, Santiago & Buenos Aires: 13:55 – 15:25

Details

Organizer

Venue

  • Zoom