WXO Live Campfire in Amsterdam | Speakers: Don Ritzen (SHIFT) & Sarah Mendes (WONDR)

Join us on Thurs 4 December for a special WXO Live Campfire – our signature, small‑group forum for candid, insight‑rich conversations with leaders in the Experience Economy. We’ll gather at the Miro Discovery Center for talks, discussion, and connection.

Featuring guest speakers:

• Don Ritzen (Founder, SHIFT)
• Sarah Mendes (Founder & CEO, WONDR Experience)

Both Don and Sarah are Amsterdam residents and will talk candidly about their current projects, the challenges they face and the opportunities they are embracing.

Expect insightful talks, a lively Q&A, curated breakout conversations, and a closing group discussion to surface the evening’s biggest themes. The Campfire will be followed by networking over complimentary ood and drinks.

The night also includes a guided tour of the Miro Discovery Center led by Sid van Wijk (Global Head, Miro EBC & CAB Program). Marc Araujo of Amsterdam‑based experience design studio Downstream will be in attendance to take your questions.

Thanks to our evening sponsor: Miro

Details

• Date: Thurs 4 December 2025
• Time: 18:00–20:00 (CENTRAL EUROPEAN TIME)
• Tickets: Free. Spaces are limited to 50 and distributed on a first‑come, first‑served basis. Priority for WXO members. Members are invited to bring a guest subject to capacity (RSVP here)
• Location: Miro Discovery Center, Fred. Roeskestraat 100, 1076 EE Amsterdam

RSVP

• Please RSVP via our event page.

What is a WXO Live Campfire?

A WXO Live Campfire is an intimate, informal, and highly practical discussion session with the brightest minds in the Experience Economy. You’ll hear frameworks and real‑world case studies, ask speakers your questions directly, and meet fellow experience professionals – so you leave with ideas and strategies you can apply right away.

Building on the success of the WXO’s online Campfires, it will connect the brightest minds in the Experience Economy – because we believe experience matters. Watch for more Live Campfires near you. Announcements will be shared on the WXO members platform and at worldxo.org.

Our speakers:

Don Ritzen | Founder, SHIFT

As co‑founder of investment company Rockstart, Don has guided 250+ startups to a collective value of €1.7B. He founded SHIFT to connect the innovative businesses he’s encountered and to build a “New World Wonder” devoted to sustainability and the pioneers driving change. Don will share how SHIFT plans to orchestrate the greatest comeback in the planet’s history – and what it will take to get there.

Sarah Mendes | Founder & CEO, WONDR Experience
Sarah leads WONDR Experience, the Amsterdam‑based “Instagram museum” renowned for multi‑sensory, high‑impact installations. Alongside WONDR Experience and Pink Beach, the team partners with major IP to bring beloved brands to life. After the recent SpongeBob Special, WONDR’s latest project is Barbie: The Dream Experience – an immersive, multi‑zone walk‑through celebrating more than 65 years of the iconic brand.