When it comes to making people feel immersed and fully present in the moment, fear is one of the most visceral and powerful tools we have. But for The Static Sea – a horror mystery experience set on an island off the British coast – not only were its creators trying to scare the participants, they also had to feel the fear and do it anyway in order to pull off their ambitions.

Expert Opinion

We’ve noticed the same questions cropping up from our community. For those working on b2b experiences, the focus is on how to prove return on experience (ROX). And for those working on b2c experiences, it’s about having the impact you want – while staying sustainable and open for the long run.

Some of our Members