Welcome to the Art, Science, and Business of Experience...
...where the world's experience pioneers connect, collaborate and share trends & tools for staging better experiences.
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Latest News & Content
From Friday 3 March at 12pm GMT, we will be opening our Summit programming to submissions from both WXO Members and non-members.
Dart Lindsley is Head of Process Excellence at Google and the host of the Work For Humans podcast. He has a radical idea for how to approach work, looking at it the same way we do a puzzle. He argues that our problems with work lie deep in a relic of the industrial age: the mistake of thinking of employees as things.
Forgetting ourselves in an immersive experience means we must “come back” to ourselves at the end, begging the question: who were we when we were in-world? Playmaker Jessica Creane explores what happens when you are the main character.
We've rounded up what we deem to be the most extraordinary experiences taking place around the world in April and beyond.
Experiences to expand the mind, from a brain-bending interactive art extravaganza in Las Vegas to meditations sessions on Diageo’s wellbeing floor.
Expert Opinion
Experience expert Kevin Dulle explores the vital role that the setting of the experience – and the environment it creates – plays in the enjoyment of the experience
Ralph Barker, New Business and Marketing Manager at The Current Collective, on how to prove to clients that when it comes to marketing "immersive" isn't just a buzzword, but a targeted way to reach customers and differentiate their brand.
Austin Baker, an associate of the Experience Design department at the University of Indianapolis, on how he created an immersive, narrative puzzle adventure that doubled as an educational tool.
Michiel van Eunen, founder of Living Story, on how his team used their game-based Learning Design Wheel to create a fully rounded, Wild West-inspired learning experience.
Weird, uncomfortable, and thought-provoking stuff in the immersive pioneers' latest audio interactive experience.
The immersive production of the hit TV show Peaky Blinders uses multiple storylines, subplots and characters to let audiences define their own experience. So does it hit the mark?
Some of our Members
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