They say creatives dream while entrepreneurs do—but Olivier Goulet proves you can do both. Founder of Montreal-based Supply + Demand, Olivier has seamlessly blended creative innovation with entrepreneurial savvy, turning his company into a global force in immersive experiences. His latest triumph? Bringing the beloved Minecraft universe to life in a groundbreaking real-world exhibit that has set a new benchmark for the experience economy.
For any creative dreaming of making the leap into the business of experiences, Olivier’s story is a blueprint for how to blend artistry, ambition, and strategy.

The Big Idea: Why Not Minecraft?
For Olivier, the journey began with a simple, audacious question: “Why not Minecraft?” In 2022, his team at Supply + Demand reached out to Mojang, the creators of Minecraft, to pitch the idea of creating a live, immersive experience.
The initial response was a polite “not right now.” But for Olivier, persistence is key. Six months later, Mojang returned with a global RFP for a touring exhibit, and Supply + Demand put everything they had into crafting the winning proposal.
“We didn’t just want to replicate the game; we wanted to reimagine it,” Olivier shares. “Our goal was to turn Minecraft’s core themes—creativity, adventure, and collaboration—into something players could physically experience together.”
From Designer to Operator: The Leap of Faith
Olivier is no stranger to bold moves. With over 23 years of experience in multimedia and a portfolio that includes designing visuals for artists like Rihanna, Taylor Swift, and Cirque du Soleil productions, he had already mastered the art of storytelling. But the Minecraft project marked a turning point: the moment he evolved from designer to operator.
“Up until this point, I had been focused on the creative side of things,” he explains. “With Minecraft, we took on the responsibility of owning and operating the project. It was scary but necessary. If you want creative freedom, you have to invest in yourself.”
Supply + Demand put up millions of dollars of their own money, attracting additional partners to bring the project to life. This investment not only gave Olivier’s team more control over the final product but also signaled their commitment to the project’s success.

The Minecraft Experience: Creativity in Action
Debuting on October 20, 2024, in Dallas, the Minecraft Experience: Villager Rescue transformed the game into a fully immersive, real-world adventure.
Participants embark on a one-hour quest to save Minecraft villagers, journeying through iconic biomes, solving puzzles, and facing off against mobs like creepers and skeletons. Central to the experience is the Cube Controller, a handheld device that acts as a tool, weapon, and progress tracker, providing haptic feedback for an added layer of immersion.
“Our approach was simple: make it feel like the game, but add something you can only experience in real life,” Olivier explains.
The exhibit is more than a nostalgic nod to the game’s legacy—it’s a fully-fledged story-driven adventure designed to connect players and non-players alike.

For creatives dreaming of making the leap into business, Olivier’s success provides a roadmap
Be Persistent: The Minecraft collaboration didn’t happen overnight. Olivier’s team stayed in the game even after Mojang’s initial hesitation.
Invest in Yourself: Supply + Demand’s financial commitment was critical in securing the trust of partners and delivering a high-quality experience.
Think Beyond the Art: Creativity is essential, but so is understanding operations, logistics, and revenue streams.
The Minecraft exhibit isn’t just a passion project; it’s a masterclass in monetization. With tickets starting at $32 USD and exclusive merchandise generating an average of $12-$20 USD per attendee, the experience is as financially successful as it is creatively ambitious.
The Personal Insight: What Drives Olivier?

When asked what fuels his creativity, Olivier points to his roots. With a career spanning over 1,000 productions, including Cirque du Soleil’s Michael Jackson Immortal and The Beatles Love, he’s always sought to push boundaries.
““I’ve always believed that stories don’t just entertain – they connect people,” he says. “The Minecraft Experience is about more than just blocks and biomes. It’s about bringing people together in a way that’s memorable and meaningful.”
Making the Leap: Advice for Creatives

For those looking to follow in Olivier’s footsteps, he offers three key takeaways:
Dream Big, But Start Small: “Every big idea starts with a single step. Don’t be afraid to take that first risk.”
Learn the Business: “Creativity gets you in the door, but understanding business keeps you there.”
Collaborate Relentlessly: “Nothing great is built alone. Surround yourself with people who elevate your vision.”
Why This Matters for the Experience Economy

Olivier’s journey is a testament to the growing opportunities in the experience economy, an industry valued at five times the global automobile market. As brands and creators seek new ways to engage audiences, projects like the Minecraft Experience demonstrate the power of blending creativity with strategy.
“This is the future,” Olivier says. “People don’t just want products – they want stories, connections, and experiences they’ll never forget.”
For creatives ready to make the leap into the business of experiences, Olivier Goulet’s success is a rallying cry: dream big, work smart, and turn your vision into reality.