Every year, the WXO’s annual event delivers experiences, events, workshops, and encounters that leave people saying, “That was exactly what I needed – but not what I expected.”

That’s because we don’t just curate – we co-create.

Right now, people from across the world of experience design are stepping forward, pitching what they want to share. But here’s the twist: rather than sitting in a dark room making mysterious decisions, we’re letting you tell us what should make the cut.

This is where you come in. Vote. Your vote won’t vanish into a black hole – it genuinely shapes what happens. When we design the programme, we’ll be listening hard to what gets the most energy and enthusiasm. Of course, we’ll also add a dash of surprise (it wouldn’t be London Experience Week if we didn’t), but this is how we tune into what matters to you.

So:
✅ Vote now – tell us what excites you.
✅ Share this – get your friends and colleagues involved.
✅ Help shape London Experience Week and the future of experiences.

After all, we’re here to equip experience professionals like you with the tools, ideas, and connections to thrive. And what better way to start than by co-creating the very thing that brings us together?

This is our fourth lineup!

18. Sub_Bar

with Francesco Spaggiari

Description:
A new type of show, using low frequencies instead of sound; this shift, supported by leading artists in today music scene, not only brings the “listening” state from the ear to the body, but also creates a cultural format that deaf people can call music.

Format:

• Experience

Content Track:

• Creative & Experience Design
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Elevate their experience design
• Impact the bottom-line
• Make connections, build network
• Find business opportunities
• Be inspired – think bigger, bolder, different
• A feeling of belonging
• A sense of awe

Target Audience:

• Creative professionals
• Entrepreneurs

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Andrew Dobson

Description:
Tech moves pretty fast, and we don’t want to be left behind. It’s also really complex, which is not something that you’ll get from reading LinkedIn hype posts telling you that “x is dead” or “y is the future of everything”. So how can you separate the fact from the fiction and the tech-knows from the tech-bros. This session will focus on sharing tricks, tips, and tells so you can focus on what’s *really* going to help you create next-generation experiences.

Format:

• Talk

Content Track:

• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Be inspired – think bigger, bolder, different
• Learn tangible tools, actionable frameworks
• Elevate their experience design
• Learn how to demonstrate the ROI of experience

Target Audience:

• Creative professionals
• Business leaders

Level of Expertise:

• Intermediate
• Beginner

with Steve Tiseo

Description:
Will XR Save Us All?! Slightly hyperbolic? Perhaps. But with ever-increasing ubiquity, XR experiences are becoming a part of everyday life for more and more people. In this talk, Steve will explore some of the ways it can transform our world for the better (and some of the ethical hurdles that may be involved).

Format:

• An open and interactive discussion around hopes and concerns for a technology that can change the way users see and experience the world
• Talk

Content Track:

• Tech, Science, Impact & Innovation
• Creative & Experience Design

Why Would Someone Come?

• Be inspired – think bigger, bolder, different
• Something Else
• Elevate their experience design
• Find business opportunities

Target Audience:

• Creative professionals
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Lola Gamester

Description:
In a world where audiences crave more than just content, the smartest brands are turning to IP-driven experiences to engage, excite, and expand their reach. This session will dive into the most innovative ways brands have leveraged intellectual property to create unforgettable real-world and digital activations. We’ll reveal our top five strategies that are redefining brand engagement and unlocking new revenue streams. Expect insights, case studies, and a lively discussion on what’s next in the world of IP-powered experiences.

Format:

• Talk with Q&A

Content Track:

• Creative & Experience Design
• Business & Revenue

Why Would Someone Come?

• Be inspired – think bigger, bolder, different
• Elevate their experience design
• Make connections, build network

Target Audience:

• Creative professionals
• Business leaders
• Entrepreneurs

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Lanné Bennett

Description:
Understanding business models in relation to your experience and the necessary real estate for their presence and operation.

Format:

• Talk
• Workshop

Content Track:

• Business & Revenue
• Creative & Experience Design

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Learn how to demonstrate the ROI of experience
• Impact the bottom-line
• Learn business skills like pitching & business modelling
• Make connections, build network
• Find business opportunities
• Be inspired – think bigger, bolder, different
• Prepare for / get funding
• Elevate their experience design

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Jenifer Toksvig and Christopher Morrison

Description:
What does true accessibility look like for live and digital immersive experiences? With a case study of: How the Light Gets In a live metaverse/musical hybrid. A panel with Jenifer Toksvig and Christopher Morrison.

Format:

• Panel
• Conversation with the audience about their expectations for access

Content Track:

• Creative & Experience Design
• Business & Revenue
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• What to consider (and how much it costs) to make an experience more accessible.
• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Impact the bottom-line
• Make connections, build network
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

12. Revitalizing Tradition: Transforming a Heritage-Listed Site

with Lucy Keeler

Description:
Is it possible to transform a heritage-listed amusement park into the region’s best immersive experience destination?

Format:

• Workshop
• Talk

Content Track:

• Creative & Experience Design
• Business & Revenue
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Be inspired – think bigger, bolder, different
• Learn tangible tools, actionable frameworks
• Learn how to demonstrate the ROI of experience
• Find business opportunities

Target Audience:

• Creative professionals
• Business leaders
• Entrepreneurs

Level of Expertise:

• Intermediate
• Advanced

with Omar Serna

Description:
A panel with Mexican WXO members and a special guest, talking about our struggles, challenges, achievements and sharing tequila with our audience.

Format:

• Talk
• Experience
• Networking event

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Make connections, build network
• Find business opportunities
• Be inspired – think bigger, bolder, different
• A sense of awe
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Intermediate

10. Evolution of Location Based Entertainment

with Tom Vannucci

Description:
How to Embrace Industry Evolution by embracing and understanding the past. To inspire existing and upcoming generations to create excellence.

Format:

• Experience
• Networking event
• Workshop
• Talk

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Elevate their experience design
• Learn business skills like pitching & business modelling
• Make connections, build network
• Be inspired – think bigger, bolder, different
• A sense of awe
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise

• Beginner
• Intermediate
• Advanced

with Ellie Carter Ames

Description:
The Secret Art of the NDA, how to self-promote when you can’t talk about your most exciting ideas or work. A guide of how to ‘spill the T’ legally.

Format:

• Workshop
• Talk
• Experience

Content Track:

• Creative & Experience Design
• Tech, Science, Impact & Innovation
• Business & Revenue

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Be inspired – think bigger, bolder, different
• A feeling of belonging
• Find business opportunities

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Kristin Malek

Description:
Designing events and experiences that change mindset and behavior. Everyone seems to be chasing “transformation” and marketing their events as such, but not addressing the filters everyone carries in their unconscious mind. Everyone will walk away knowing more about themselves and how their brain works as well!

Format:

• Workshop
• Talk

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Learn how to demonstrate the ROI of experience
• Impact the bottom-line
• Be inspired – think bigger, bolder, different
• A sense of awe
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Louis Alfieri, Heather Doggett & Daniel Kirschner

Description:
Co-Creation is the future of experiential entertainment. Join us for an exciting session exploring the paradigm change in the role of the audience from passive observer to active participant.

Learn about various ways to deploy this active audience role in your experiences, teams, and facilities; understanding the pros, cons, and what to look out for in designing and delivering these types of experiences throughout the entire project life cycle from design to daily operation.

Format:

• Bingo
• Talk

Content Track:

• Creative & Experience Design
• Business & Revenue
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Learn how to ensure your team is not just ready for collaboration but is fully immersed in a team culture that thrives on understanding and connecting with the users they serve
• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Impact the bottom-line
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Julia Eisenloeffel

Format:

• Workshop
• Talk

Content Track:

• Creative & Experience Design
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Impact the bottom-line
• Be inspired – think bigger, bolder, different
• A feeling of belonging
• Make connections, build network

Target Audience:

• Creative professionals
• Business Leaders
• Entrepreneurs

Level of Expertise:

• Beginner
• Immediate
• Advanced

with Amy Segreti

Description:
In a time when we’re seeing more and more automation of our work, how can we hold onto the soul of experience design? What is the soul of it for each of us, and how can we tap into that essence in our work so that our creativity and deliverables feel fulfilling to us and to our clients?

Format:

• Workshop
• Talk

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Elevate their experience design
• Be inspired – think bigger, bolder, different
• A sense of awe
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs

Level of Expertise:

• Intermediate
• Advanced

4. Designing for Flow: How to Create Immersive and Engaging Experiences

with Marianne Cottin

Description:
Flow, the optimal state of consciousness where individuals feel fully immersed and perform at their best, is a game-changer for experience design. This session will explore the science behind flow states and how experience designers can leverage its principles to craft unforgettable moments that captivate and engage. Drawing on over 15 years of expertise in psychology, Marianne will present actionable insights and practical tools for integrating flow triggers into design processes.

Format:

• Talk

Content Track:

• Creative & Experience Design
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Be inspired – think bigger, bolder, different
• A sense of awe
• Find business opportunities

Target Audience:

• Creative professionals
• Entrepreneurs
• Business Leaders

Level of Expertise:

• Intermediate

3. Audiences as Stakeholders: Designing Events for a New Era of Participation

with Brent Turner

Description:
The Stakeholder Economy is reshaping event design, shifting attendees from passive spectators to active participants who expect personalized, interactive experiences. This session explores how mindfulness, immersive storytelling, and psychology-driven design can create meaningful engagement while maintaining event structure. Discover practical strategies, real-world examples, and innovative frameworks to craft events that empower audiences and deliver unforgettable moments.

Format:

• Workshop
• Talk

Content Track:

• Creative & Experience Design
• Business & Revenue

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Business leaders

Level of Expertise:

• Intermediate
• Advanced

2. From Paper to Pixels: The Art-Tech Fusion Experience

with Mary Lam and Marlene Emig

Description:
A workshop blending traditional expressive art forms (collage-making, sketching, etc.) with cutting-edge technologies (AI animation, AI VFX). This interactive experience will showcase the synergy between human creativity and AI-driven design, fostering collective momentum and team growth. Primarily participants will co-create a conceptual art piece together resulting in a short film to take-away, ideally tailored for sharing in an immersive environment. The workshop exemplifies the future of creative education, where collaboration and technology converge.

Format:

• Workshop

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Learn how to demonstrate the ROI of experience
• Be inspired – think bigger, bolder, different
• A feeling of belonging

Target Audience:

• Creative professionals

Level of Expertise:

• Beginner

1. Chill Tech: Crafting Seamless Experiences

with Amber Case

Description:
Why does tech still seem like a finicky, alien being, and how can it be a better experience? Join Amber Case to learn how to design tech that knows its place: enhancing experiences, not hijacking them. From taming pesky notifications to tuning jarring sounds and blinding LEDs, this session will explore how to create tech that whispers, not shouts, applying the Principles of Calm Technology in an special edition of this highly rated Summit session and PlayLab.

Format:

• Workshop
• Talk

Content Track:

• Creative & Experience Design
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Make connections, build network
• Find business opportunities
• Be inspired – think bigger, bolder, different
• A sense of awe
• Elevate their experience design
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs
• Business Leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced