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Peter Monbailleu

Why PR Stunts Matter: How Forming a Roman Legion for the Launch of The Last Days of Pompeii Delivers Feelings and Tickets

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In a world of endless online campaigns and “Fever-style” messaging, how can cultural projects and live experiences still stand out? Stage Magic's Peter Monbailleu explores why PR stunts matter – not as gimmicks, but as strategic moments that create attention, emotion, conversation and sales. Using such experience launches such as The Last Days of Pompeii […]

Laura Hess

REMARKABLE’s Evolution: What an ROX Framework Reveals About Experience Design

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The old playbook of evaluation metrics no longer applies. The experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design, to marketing and financing, but are the current fixations with data, automation, and optimization getting in the way? ROX is ultimately a metric about […]