An inside look at SXSWestworld – HBO’s landmark immersive activation – eight years on. Branded live entertainment is everywhere now. But few activations have come close to SXSWestworld, which is still cited as a benchmark eight years later. This Experience Briefing goes behind the scenes of how it was actually built, why it worked, and […]
An inside look at SXSWestworld – HBO’s landmark immersive activation – eight years on. Branded live entertainment is everywhere now. But few activations have come close to SXSWestworld, which is still cited as a benchmark eight years later. This Experience Briefing goes behind the scenes of how it was actually built, why it worked, and […]
A practical session on measuring the real-world value of experiences – so experience budgets are easier to defend. Every digital channel reports to the decimal. Experiential still reports in headcounts, photos and a sense that it went well. That gap is why experience budgets are the first to be questioned and the hardest to defend. […]
