What if we told you there was a formula for creating extraordinary experiences? Neuroscientist Dr Paul Zak will be returning to the WXO Campfire to reveal the principles you can use to create extraordinary experiences, based on his measurement of 50,000 brains. As he launches his new book, Immersion: The Science of the Extraordinary and Source of Happiness, […]
Bobby Kunta, Co-Founder of Nonfungible (NonFun) Events, reveals how they developed their “Party-to-Earn” platform for gamified, tokenised events – just one example of how we can use crypto and NFTs to incentivise the kinds of behaviours we hope to see from our target audiences.
Can we interrogate the commonalities between creating experiences? At the WXO, we definitely think there are processes and frameworks that can be transferred between experiences and sectors. But what does it look like when you take more than 20 years of creating standout experiences and attempt to codify it in one framework...? Creative Director SERMAD […]
What makes an experience truly worth it? Ask James Wallman – author of Time And How To Spend It (A Financial Times Bestseller) and, of course, CEO of the WXO! Join us by the Campfire this Wednesday for ‘7 Science-Backed Rules for More Impactful Experiences’ The STORIES checklist is the central idea in James’s book […]
Ever catch yourself asking: “What am I putting all this effort in for?” You’re not alone. In fact, moments like this may signal a deeper need: to reconnect with purpose, spark new thinking, and re-ignite your curiosity. Because when we stop learning, we get stuck. But when we learn — really learn — our wellbeing […]
There is immense competition at the gateway to the minds of audiences in the events industry. We are at a critical inflection point where attention is fragmented, cognitive overload is the norm, and conventional approaches are no longer enough. Ben Moorsom is leading a global movement to rethink how we engage. As the creator of […]
Join Luna Park Sydney’s CEO John Hughes and Head of Strategy & Experiences Lucy Keeler to discover the secrets of the transformation of this iconic theme park – and what’s coming next.
Bompas & Parr presents a vital new chapter of their Future of P-Leisure series, diving into the uncertain future of nightlife. P-Leisure reimagines pleasure in the public realm – from museums to placemaking – and now turns to nightlife for the latest findings around what we do together in public. As 65 clubs closed in […]
How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z? Designer and illustrator Mia Thatcher from Creative Principals says this need to stop - now! Why? Because Mia is a Gen Z experience designer and she […]
How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z? Designer and illustrator Mia Thatcher from Creative Principals says this need to stop - now! Why? Because Mia is a Gen Z experience designer and she […]
