Ever wondered how the world's largest consumer market is reinventing immersive entertainment? Starting her career in LA and working across Disney, AI companies, and her own studio in China, Changting Lu has witnessed an evolution few international creators understand. From martial arts theme parks drawing millions visitors to AI companies building theatrical experiences, China isn't […]
Most experience designers focus on what happens during the experience itself. But neuroscience and tourism research suggest that the emotional journey actually begins long before arrival. In this Campfire, Joseph Franklyn McElroy (Galileo Tech Media) will explore how anticipation shapes memory, meaning, and loyalty – and how experience creators can intentionally design the before phase […]
What makes an experience linger in memory long after the lights fade? At this WXO Campfire, we unpack SHIVA – a 20,000 sq ft multisensory, 360-degree immersive environment that blends projection architecture, spatial sound, atmospheric effects and VR into a spiritually charged narrative journey.More than spectacle, it was designed as scalable cultural infrastructure - […]
