What makes an experience truly worth it? Ask James Wallman – author of Time And How To Spend It (A Financial Times Bestseller) and, of course, CEO of the WXO! Join us by the Campfire this Wednesday for ‘7 Science-Backed Rules for More Impactful Experiences’ The STORIES checklist is the central idea in James’s book […]
Can we interrogate the commonalities between creating experiences? At the WXO, we definitely think there are processes and frameworks that can be transferred between experiences and sectors. But what does it look like when you take more than 20 years of creating standout experiences and attempt to codify it in one framework...? Creative Director SERMAD […]
Bobby Kunta, Co-Founder of Nonfungible (NonFun) Events, reveals how they developed their “Party-to-Earn” platform for gamified, tokenised events – just one example of how we can use crypto and NFTs to incentivise the kinds of behaviours we hope to see from our target audiences.
