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  • WXO Live Campfire with Pixel Artworks

    Functional Experiences: The Multi-Billion-Dollar Opportunity for the Experience Economy

    The Lightroom Pixel Artworks, 14 St John's Square, London, United Kingdom

    What if the most powerful experiences don’t just entertain us but change how we feel, think, and act? ​Join WXO and Pixel Artworks for a special IRL Campfire exploring Functional Experiences: an emerging shift in the Experience Economy where immersive design, technology, sound, space, and storytelling are used not just for spectacle, but for lasting […]

  • Abigail Taylor-Sansom

    Inside The Story Codex: Introducing A New Framework for Narrative in Experiences (Early)

    Zoom

    Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]

  • Abigail Taylor-Sansom

    Inside The Story Codex: Introducing A New Framework for Narrative in Experiences (Late)

    Zoom

    Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]

  • Peter Monbailleu

    Why PR Stunts Matter: How Forming a Roman Legion for the Launch of The Last Days of Pompeii Delivers Feelings and Tickets

    Zoom

    In a world of endless online campaigns and “Fever-style” messaging, how can cultural projects and live experiences still stand out? Stage Magic's Peter Monbailleu explores why PR stunts matter – not as gimmicks, but as strategic moments that create attention, emotion, conversation and sales. Using such experience launches such as The Last Days of Pompeii […]

  • Laura Hess

    REMARKABLE’s Evolution: What an ROX Framework Reveals About Experience Design

    Zoom

    The old playbook of evaluation metrics no longer applies. The experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design, to marketing and financing, but are the current fixations with data, automation, and optimization getting in the way? ROX is ultimately a metric about […]