• Making Memorable Measurable: A Practical Toolkit for Understanding Emotional Moments (Early)

    Zoom

    In the Experience Economy, we talk about creating… 🧠 "Memorable moments” 🤯 "Unforgettable experiences” 😍 "Making people feel something” We know that the emotions we make people feel can drive memory. And memory drives future behaviour. And that translates into repeat visits, recommendations, secondary spend, brand loyalty… Right? Not necessarily so. Simplified metrics and scoring […]

  • Making Memorable Measurable: A Practical Toolkit for Understanding Emotional Moments (Late)

    Zoom

    In the Experience Economy, we talk about creating… 🧠 "Memorable moments” 🤯 "Unforgettable experiences” 😍 "Making people feel something” We know that the emotions we make people feel can drive memory. And memory drives future behaviour. And that translates into repeat visits, recommendations, secondary spend, brand loyalty… Right? Not necessarily so. Simplified metrics and scoring […]