Immersive Storytelling

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Magic Memory: The Art of Memory as Experience Design

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For millennia, people used the art of memory to remember what mattered. During the Renaissance, it converged with the Hermetic tradition, an esoteric knowledge stream that braided memory with ritual practice, natural magic, astrology and alchemy, forming what is known as Magic Memory. This session shows how we can translate principles of Magic Memory into […]

Beyond Storytelling: The Power of Narrative in the Experience Economy (Early)

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In Beyond Storytelling: The Power of Narrative in the Experience Economy, Theron Skees challenges experience creators, designers, and brand leaders to rethink the role of story—not as an artistic layer, but as a strategic engine that builds meaning, consistency, and trust across every brand touchpoint. Through his framework, Narrative Experience Design – an experience-centric method that begins […]