This Campfire has already taken place.

WXO members can watch an on demand recording of this session via the WXO community page.

To join the WXO, please head to our Join page. The WXO is a global home for the leaders, shapers and doers in the Experience Economy. As a member, you’ll get:

🔥 Live access to Campfires like this one, with the chance to put your questions directly to expert speakers

🎥 Unlimited access to our on demand library of over 100 Campfire recordings

🧠 Exclusive insights from experience pioneers such as Joe Pine, Bob Cooney, Laura Hess, Heather Gallagher, Kevin Williams, Pigalle Tavakkoli, Lou Murray and many more

🌍 A network of 1,000+ experience professionals from over 40 countries

🌍 Connect with members from such brands as AREA15, Secret Cinema, Disney, Meow Wolf, Layered Reality, Luna Park, Moment Factory and many more

Have you considered the potential to revolutionalize brand storytelling by injecting experiences into your marketing strategies?

When it comes to the ultra-competitive auto market, brand storytelling isn’t just marketing—it’s the engine behind consumer loyalty and growth. Join us for an exclusive online talk exploring how Ford and Polestar are redefining the auto experience to drive powerful emotional connections and brand impact.

You’ll discover:

• 
How experiential marketing helps launch and relaunch auto brands

• Real-world case studies from Ford & Polestar

• Strategies for turning touchpoints into lasting brand impressions

Who should attend?

• 
Brand strategists
• Marketers
• Experience designers
• And anyone passionate about where mobility meets storytelling!

Don’t miss this chance to go behind the scenes with two brands leading the charge in experiential innovation!

About Adam:

Adam Mortimer is Head of Brand Experience, Strategy & Partnerships at Designteam, a multi-awarded experiential and immersive agency that create design-led experiences that meaningfully connect brands and people.

An integrated specialist working at the evolution of experiences in ways that transform audiences – changing the way people think, feel and act – Adam has led, shaped and delivered world-class, pioneering and impactful experiences for brands across various industries, business and cultural sectors.

He has worked with such automative brands as Polestar, Ford, Renault, F1 Australian Grand Prix, BMW Group / Mini, and Nissan as well as Rolex, Lacoste, Red Bull, Qantas, Emirates, Unilever, PwC, KPMG, Gillette and L’Oreal.