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BRC Imagination Arts is a full-service strategy, design and production company that translates brand and cultural stories into transformative, human experiences.
BRC has created award-winning brand homes, tours and visitor centers around the world. Our unique body of work has earned us over 450 awards for some of the most respected and acclaimed brand homes and cultural attractions in the world, including Johnnie Walker Princes Street, Guinness Storehouse, the World of Coca-Cola, Jameson Distillery Bow St., the Ford Rouge Factory Tour, the Rock and Roll Hall of Fame, The Ravinia Music Box, The Grand Ole Opry Tour, and many more. To conceive, design, produce, and deliver a sustainable and exceptional brand home requires an integrated approach to design and the kind of deep expertise that only years of proven experience provides. This ensures that projects align with brand narrative, deliver on key objectives, and set a new benchmark in a space that is constantly evolving.
For 40 years, we’ve stood on the front lines, helping our clients build more meaningful, enduring relationships with audiences around the globe.
Our work exceeds the most ambitious expectations of our clients. It’s because our process is grounded in our core focus: transforming the hearts and minds of the audience. We do this by recognizing people’s shared values, touching their deepest emotions, and bringing them together.