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ZEBRADOG inspires organizations to share their stories, cultures, and unique histories in ways that emotionally connect to their communities.
For 30 years, Mark Schmitz and his team have helped shape the experience economy by prioritizing stories and placemaking in the built environment to create personal, memorable experiences.
Our studio is a unique consortium of experiential design strategists, environmental graphic designers, interactive media designers/developers, and interior/architectural designers. The commitment to “the story” is extraordinary, our process is proven, and our results are spectacular.
We specialize in reinventing what’s possible in physical environments for higher education, professional stadia, healthcare/research facilities, and corporate headquarters.
ZEBRADOG has transformed some of America’s favorite places and the brands that live in them, including the famed Lambeau Field home to the Green Bay Packers, Baltusrol Golf Club, Leinenkugel’s Brewery tour, Cameron Indoor Stadium at Duke University, Sub-Zero Group, as well as Emory, Northwestern, Marquette, Pitt, and Chicago Universities.
We work directly with owner groups or team with architects such as HOK, Pelli Clarke Pelli Architects, FLAD, The S/L/A/M Collaborative, Ballinger, BECK as the Experience Design Consultant on the project.
Lori’s primary focus at ZEBRADOG is the marketing and promotion of the studio’s experiential design work. She is also a key collaborator in client strategy, branding, positioning, naming, identity, content marketing, interactive media, and experiential design.
Lori joined in 2021 and brings over 30 years of marketing, advertising, and public relations experience. She recently served as Creative Director for Duluth Trading Company, a national workwear/lifestyle retail brand, which Forbes named one of “The Five Most Impactful Advertisers of 2019.”
Prior to Duluth Trading Company, Lori held various consulting roles helping brands engage customers with content marketing, public relations, and event marketing.
She was also Co-founder and Marketing Director of Funnel Incorporated, a nationally-recognized information design firm.
In her free time, she enjoys kayaking on Madison’s lakes and is a vociferous reader.
