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Sitara Systems builds experiences to connect cultural influencers with their audiences.
At Sitara Systems, we aim to create interactive works that challenge audiences to think critically about the future so that they can shape it. We take ideas about complex systems and break them down into easy-to-digest pieces; we provide opportunities to reflect on the things that are important to us, and we create experiences that give audiences a sense of wonder and inspire them to do more.
While we’re experts in technology and design, our work takes us across a variety of domains. What we bring to each project is a way of thinking about the world.
Artist Anicka Yi was offered a once-in-a-lifetime opportunity to create an interactive installation in the Tate Modern’s Turbine Hall. She sought to use this commission to challenge the public to re-imagine artificial intelligence and encourage visitors to think about new ways machines might inhabit the world.
Sitara Systems worked with Anicka Yi Studios and the Tate Modern’s Audience Insights team to better understand public opinions about artificial intelligence and used these insights to inform (and subvert) expectations for the project.
Sitara Systems developed an artificial life simulation that brought each sculptural to life. The artificial life simulation gave each Aerobe its own unique motivations, goals, and personality traits that guided their behavior in Turbine Hall, and gave audiences the impression of intelligent life.