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Asia
The world’s leading brands turn to TANG for insight, strategy, and X Thinking.
As a pioneer of eXperience consulting, TANG advances the development of the eXperience Economy in China. For over 14 years, TANG has been focused on understanding and respecting people. Using X Thinking® and eXperience Strategy, TANG has empowered clients to grow the value of their brand by creating Holistic eXperiences from brand strategy to design implementation. Over the years, we’ve help over 400 brands including Sesame Credit, China Merchants Bank, Amway, Watsons, Xiao Guan Tea, KFC, Vanke, Sunac, Palace Museum, People’s Daily, Mercedes Benz, Weltmeister, achieve their business objectives.