Testimonials

What The World's Experience Experts Are Saying About the WXO

The mission of the WXO and our Campfires is simple: to create connections & build a global transdisciplinary community of experience experts, to learn and share tools, techniques, approaches to build better experiences and become better experience designers.

Do the Campfires work?
We've grown to 450+ members in 35 countries through word of mouth along the 'experience grapevine'.
The 'Net Promoter Score' for the Campfires is 76. Any score over 70 is considered as "world class" and "best of the best". This very high score is testimony to the quality of the 'Firestarter' talks - given by luminaries like Joe Pine, Stephanie Riggs, Theron Skees, Mike Lai, Dorothy di Stefano, Max Lenderman, Annette Mees, and Claus Raasted - and as well as the conversation and comments and ideas that they spark.
Here's what the Experience Experts who attend are saying...

"Wowed By the People... Floored by the content"

"Every time I am wowed by the caliber of people in the community and then I am floored by the content. Every time!" - experience designer, USA
"The WXO is a Tribal Gathering and Think Tank, a global alliance of people who create and define story-driven ways to spend time. Deep insights and a willingness to share knowledge and strategies to global colleagues." - spatial experience creator, Germany
"It was fun! a good overview of key concepts and new tools to apply them... However for me the whole pitching and feedback process was a bit off point, it would have been richer to just talk and reflect on the process." - themed experience creator, Mexico
"I was already familiar with the content at today’s Campfire, but what really struck me was the quality of the discussion and the caliber of the WXO members who are showing up to the Campfires." - healthcare experience designer & neuroscientist, USA

"I love How We Approach experience Design From Different Angles"

"I love how we approach experience design from different angles and dare to challenge our own beliefs." - CX expert, Dubai
"Everything made my mind go in a different direction - in a good way! Love being pushed to think differently" - experiential marketing producer, USA
"The projects were interesting but 2 of the 3 presenters read the words off their own slides. The slides could have been more interesting, could have connected better at an emotional level, and I got the concepts but not the passion. I want hot wild messy lov'in!!" - experiential marketer, USA
"The people in this group really inspire me, but also they really push me. After Campfires, I want to become so much smarter and better at my work and the conversations always make me even more passionate about what I am doing." - experience designer, Greece

"Where else do you Get to Gather Global Experience Designers?"

"Where else do you get to gather global experience designers with a speaker from China staying up until the wee hours of the morning to share his relationship model? Lucky us." - experience design director, USA
"This was a great first experience. James makes everyone feel welcome and the group is open to newcomers. Everybody is willing to share and to listen. This feels like a very nice group of people who I would love to connect with more." - live events producer, Belgium
"I feel like I'm hearing from actual leaders in the experiential space, not only talking about the how to make the best experiences but also about the future of what is to come. It's exciting!" - VP business development for an experience production firm, USA
"It's a really unique community. Sharing is such a great opportunity for getting completely new feedback and to brainstorm." - experience designer, Denmark

"Extremely relevant to a Current Project"

"The information was extremely relevant to a current project we have on. It is so helpful and credible for us to have academic research to back up our ways of thinking and help us to extend ourselves." - experiential marketer, New Zealand
"Today wasn't at all what I was expecting... I was delighted to hear people talking about the practical business aspects that make creating experiences possible" - educational designer & neuroscientist, USA
"It's very inspiring to hear about other’s projects, contribute thoughts and, in my case today, it was very helpful to receive direct advice from other experience creatives! Also I made great connections… the WXO is my tribe! :)" - experience designer, Austria
"Today's talk was insightful, balanced and gave me some interesting questions to explore on a design project I currently run" - CX designer, Belgium

"A Fantastic Burst and boost of community"

"REALLY great ideas and suggestions. The type of interactions I've been looking for - a fantastic burst and boost of community." - immersive experience creator, USA
"I am not sure if I heard much new or more insightful information in the main part of the Campfire, but the breakouts were good points of connection." - experience design researcher and professor, USA
"I love hearing the different perspectives and challenges that people are working on." - brand experience expert, China
"I love the participatory nature along with the curated presentations. I love the effort to find practical application for each experience sector." - experiential marketer, USA

"Nugget of Gold"

"I love it when you can take at least one nugget of gold away from the time you spend at an event. From today’s Campfire, I came away with a nugget of gold, I understand why it exists, and now I know how to spend it." - experience designer, China
"It's always an inspiration. Great group of super talented people!" - experience designer, Belgium
"I love that you bring people of different functional backgrounds together because we share the same heartbeat - a deep desire to help people experience better. I love the spark you are creating in me." - experience designer, USA