• Covid’s forcing millions to stay home
• Innovators are pivoting, making their experiences work in their audience’s homes
• This may well become a new, long-term revenue stream

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Airbnb’s Experiences went digital very early in lockdown. Brian Chesky sums the company’s attidude up:

‘We’re no longer thinking that this is just a temporary product for the COVID era,’ says Chesky. ‘We think this is a new form of education and entertainment, where you can not only travel without leaving your living room, but you can now do it in a really interactive way.’