Campfire 89: The Very Large Opportunities of Very Small Experiences

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Yannick Trapman-O’Brien is a performer, theatremaker, and creative hand for hire. He specialises in creating deeply responsive and personal experiences for small audiences, most notably his telephone-based, one-on-one, interactive experience: The Telelibrary.

For Campfire 89, we made ourselves cosy as he and experience strategist Laura Hess unpacked how small experiences like The Telelibrary contain some mammoth insights to inform how experience designers can create intimacy, connection and meaning.

The full write-up will be coming soon – but for now, here are a few top takeaways, links and questions that emerged. Add your comments below!

  • Beyond a one-on-one, The Telelibrary is a "one-on-none" experience where the facilitator of the experience is trying to learn from you.
  • The experience is what you choose to make it. The meaning is made by you and belongs to you.
  • Audio-centric immersive experiences can be paricularly effective, impactful and unique.
  • The psychological safety provided by the format allows participants to feel protected and free at the same time.
  • When you’re in an experience there’s a pressure to perform. How can we get the experience "out of the way" and remove the barriers to creation? What if you didn’t have to be anything, but just respond?
  • Scaling up doesn't have to mean increasing the number of  your experiences, but instead increasing their value – to the participants and creator(s).
  • Be direct about the creative exchange taking place and the creative value will arise from this.
  • Intimacy is not only about exchange, but also about risk.

Some follow-up questions to ask yourself:

  1. How could you introduce “anonymous intimacy” into your experiences?

  2. How can you encourage participants to make their own meaning?

  3. How can you create disproportionate value for participants of your experience?

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