Inspired by Campfire 20: The Immersive Firestarter, this week's edition of The Experience Toolkit, and the announcement of our next four Campfire Season 5 speakers, we'd love to know: what does "immersive" mean to you?

A few thought-starters to spark things off:

• Do you invite, educate or “intuit” audiences into an experience? 
  
  
• Are we all improvisational actors when it comes to immersive, or is there room for more than one way in?
  
  
• How do you currently measure immersion?