Every year, our good friends at blooloop put together the blooloop 50 Immersive Influencer List, recognising the creatives, operators, designers and visionaries who are redefining what it means for an experience to be immersive.
Reading through this year’s list is particularly gratifying with WXO members representing almost half of the global leaders shaping the future of immersive experiences – with close friends of the WXO accounting for another major slice.
Here are the WXO representatives in alphabetical order, proving the world’s best creators, producers, and visionaries are already in our orbit. We can’t wait for 2026.
The Power 10 (1-10)
a. WXO members:
- Myriam Achard | Chief, New Media Partnerships & PR, PHI
- Felix Erdmann | Managing director of BeWunder
- Winston Fisher | Chief Executive Officer, Area15
- Laura Hess | Founder, Reuleaux
b. WXO friends:
- Tom Lionetti-Maguire | CEO & founder, Little Lion Entertainment
The blooloop 50 (11-50)
a. WXO members:
- Lyndsey Vincent Archer | Founder + Creative Principal, Studio Archer
- Brett Bagenstose | Baron of Pixels & Founder, NeoPangea
- Sakchin Bessette | Co-founder & Executive Creative Director, Moment Factory
- Gary Moynihan | Owner & Creative Director, Immersive Creative
- Damian Norman | Founder, Immerse LDN
- Sheena Patel | Founder, YonderBeyond
- Justin Stucey | Creative Producer, Walt Disney Imagineering
- Jeffrey Wyatt | Chief Experience Officer, Space Center Houston
b. WXO friends:
- Merritt Baer | Artistic Director and Producer, Secret Cinema
- James Cassidy | President, FKP Scorpio Entertainment
- Eddy Hackett | Co-founder & Executive Producer, The Lost Estate
- Chris Lattner | Creative Director & Owner, The Room Laboratories
- Meritaten Mance | Founder, Mance Communications
- Yannick Trapman O’Brien | Creator/Performer, solo creator of immersive experiences
- Per Sundin | CEO, Pophouse Entertainment
- George Wood | Managing Director, Luna Entertainment Group
*WXO friends are immersive pros who have either presented at WXO events, collaborated on London Experience Week, hosted Experience Safari venue visits, or featured in our WXO live and/or digital content programmes.
We’re also delighted to see that Clotilde Entrecanales (Global Director, ACCIONA Cultura), Olivier Goulet (Founder & CEO, Supply + Demand) and Trent Oliver (Principal + Managing Director, Blue Telescope) have made the sister initiative, the blooloop 50 Museum Influencer List.
Have we missed you from any of the blooloop 50 Influencer Lists? Drop us a line at [email protected] and we can add you to this impressive roster.
Names from the above list will be joining us to speak at London Experience Week 2026 next April.
The first batch of speakers and artists will be announced over the coming weeks. Head to londonexperienceweek.com to purchase tickets now.
