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Campfire 59: The Expectation Effect
@ 9:55 am - 11:55 am
Your last chance to catch award-winning science writer David Robson’s brilliant talk on The Startling Ways That Expectations Shape Experience, now at an APAC-friendly time.
It turns out, all sorts of expectations – what we think about ageing, what we think about the food we eat, if we think something will be easy or hard – have a significant impact on outcomes. Far more powerfully than most of us realise.
We think there’s many insights that experience designers can borrow from Robson’s research to craft customers’ / guests’ / visitors’ / employees’ / audience’s expectations and create better experiences.
Expect to hear radical, evidence-based discoveries on how expectation can have profound impacts on experience – and, together with the experience pioneers at the Campfire, figure out how to apply these in the experiences you create.
*NB: This event is for WXO Members ONLY. To attend Campfires, click here to apply to join the WXO.*
