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WXO members can watch an on demand recording of this session via the WXO community page.
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🔥 Live access to Campfires like this one, with the chance to put your questions directly to expert speakers
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🧠 Exclusive insights from experience pioneers such as Joe Pine, Bob Cooney, Laura Hess, Heather Gallagher, Kevin Williams, Pigalle Tavakkoli, Lou Murray and many more
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Ever wondered what separates a truly remarkable experience from an average one?
Experience strategist Laura Hess did, so she spent 5 years attending 500 experiences to find out. From immersive theatre and brand activations to digital storytelling and public art, Laura has distilled the essence of what makes experiences unforgettable and she’s built a framework to help us all do better work.
Join us for this rare behind-the-scenes session as Laura shares her key findings from REMARKABLE 2025 – a free report available now at worldxo.org – and shows how her new ROX (Return on Experience) framework can help you evaluate, design, and elevate the experiences you create.
You’ll discover:
✅ What Laura learned from attending 500 experiences
✅ The key traits of impactful experiences
✅ A fresh way to measure experiential quality and resonance
✅ Takeaways you can apply to your own design process
Who should attend?
💡 Experience designers
💡 Marketers & strategists
💡 Storytellers
💡 Anyone shaping experiences that move people
Join Laura Hess, founder of experiential studio Reuleaux, as she shares her insights, frameworks, and stories from the field in this inspiring and practical session.
