REMARKABLE’s Evolution: What an ROX Framework Reveals About Experience Design
The old playbook of evaluation metrics no longer applies.
The experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design, to marketing and financing, but are the current fixations with data, automation, and optimization getting in the way? ROX is ultimately a metric about emotional resonance. It requires human intelligence and interpretation; it is both process and product.
In this Campfire, Laura expands on her work with the REMARKABLE™ framework and her latest experience report to unpack a multilayered approach for understanding ROX, the tools it requires, and how it applies to every stage of experience design.
You’ll learn what’s beyond KPIs and how REMARKABLE supports the ROX ecosystem to design impactful, resonant experiences.
Key takeaways:
- Which elements inform ROX and how they work together
- How to develop emotional fluency and build a shared language
- REMARKABLE’s role as both a diagnostic and evaluative tool
Download REMARKABLE and the 2026 update here: https://www.remarkable-experiences.com/
About Laura Hess:
Laura is an award-winning strategist and ROX specialist (Return on Experience), helping brands, agencies, entertainment studios, and cultural institutions transform their vision into impactful, memorable moments for guests and audiences.
As the founder of Reuleaux, an experiential consultancy in Los Angeles, her interdisciplinary portfolio includes experiential marketing, themed entertainment, participatory theatre, film, VR, and installation art across physical, digital, and hybrid environments.
She’s also the creator of the REMARKABLE™ framework, a diagnostic and evaluative tool that offers deeper, specific insight into event sentiment and emotional resonance. It quantifies ROX alongside traditional evaluation metrics and emergent biometric data. Now, with two reports and an industry index of 800+ productions, it has become an essential asset for all stages: ideation, development, testing, and postmortem evaluation.
Laura is a founding member of the WXO, the former arts editor of No Proscenium, and was named a “Power 10” in Blooloop’s 2025 Immersive Influencer List.
How to watch this Campfire:
- Campfires are available for WXO members only
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings
Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
- London: 17:55 – 19:25
- Paris: 18:55 – 20:25
- Los Angeles: 09:55 – 11:25
- Santa Fe: 10:55 – 12:25
- Chicago: 11:55 – 13:25
- New York: 12:55 – 14:25
- São Paulo, Santiago & Buenos Aires: 13:55 – 15:25