- Combines the latest social science with practical tools to design memorable, meaningful experiences
- By two leading experience economy experts, Bob Rossman and Mat Duerden
- Between them, they’ve been designing leisure and educational experiences for 40 years
Blah blah blah
The microexperience vs the macroexperience
Framework of the 5 experience types, ‘PMMMT’@
- Prosaic
- Mindful
- Memorable
- Meaningful
- Transformative
Experience Designer’s Toolkit
The Experiencescape, ‘PPORRB’:
- People
- Place
- Objects
- Rules
- Relationships
- Blocking
Design Thinking for Experience Design
Bob and Matt like the d.school’s 5-stage process, ‘EDIPT’:
- Empathize
- Define
- Ideate
- Prototype
- Test
Experience Maps
