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Campfire 58: The “New You” Business
@ 5:55 pm - 7:55 pm
Our very own Experience Economy Godfather, Joe Pine, returns to share his latest thinking on how to design for the next revolution in our economy: transformations.
Transformation is what happens when companies use experiences as the raw material to guide people to change.
Many businesses are naturally already in the transformation business. Think fitness or healthcare centres, where you transform your body.
Universities or coaching sessions, where you transform your mind.
Or management consultants of all stripes, who transform companies.
However, most other businesses – particularly b2b ones, and including experience designers – could greatly benefit by thinking how they could elevate their offerings to the transformation level.
Enter Pine, and his revolutionary thinking on how to consider transformative experiences, design for aspirational jobs to be done, and stride into the “New You” business with confidence.
*NB: This event is for WXO Members ONLY. To attend Campfires, click here to apply to join the WXO.*
