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Campfire 67: How Meow Wolf Makes Art Accessible

@ 5:55 pm - 7:25 pm

“The disability market is the largest untapped market in the world.”
So says Beth Rypkema: accessible arts expert, art guide for Meow Wolf’s Convergence Station, and our next Firestarter. 

Rypkema specialises in making art experiences accessible to the visually impaired and those with other disabilities. 

Her work to create an accessible tour of Meow Wolf’s latest experience, Highlights of the Convergence, was a groundbreaking project in the immersive arts.

As well as making good commercial sense and helping Meow Wolf to fulfil their commitments as a BCorp, it opened up new worlds to the accessibility community – many of whom had thought they would never be able to experience something like this.

As a creator looking to trigger transformation, you already know that art should be for everyone. 

So it’s time to ask yourself: why is accessibility often the last thing that immersive experience creators think of?
Rypkema will share how by designing to accommodate disability, you can enhance the experience for everyone. As Arthur Zards commented in Campfire 55:

“Accessibility isn’t a constraint. It’s an opportunity.”

In anticipation, think about these 3 questions:

  1. At what point in the experience design process do you usually start thinking about accessibility – if at all?

  2. How might you adopt multisensory elements to make your experience more accessible and enriching for all?

  3. How many different ways could you impart the same information or tell the same story?

*NB: This event is for WXO Members ONLY. To attend Campfires, click here to apply to join the WXO.*


5:55 pm - 7:25 pm
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The World Experience Organization
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