Campfire 70: Tech That Takes You There Before And After

The travel summer season is in full swing – but remember when it wasn’t?

In recent years, travellers were forced to seek their thrills from the confines of their own homes.

And even though IRL travel is back on the cards, as a result the time before and in particular after a vacation has become far more important. This doesn’t just apply to travel, but to all experiences.

So what can museums, attractions, hotels and all other experience creators do when their audiences are not on site to increase those most overlooked of the “five Es” of experiences: entice and extend?

How can you take your experiences into customers’ living rooms and remind them of the beautiful moments they had?

And how can you merge the digital and physical worlds to create something far more impactful than yet another newsletter?

Barbara Prodinger is a lecturer in Experience Design in the field of Tourism at the University of Applied Sciences in Salzburg, Austria.

During the pandemic, she asked herself how a travel destination might get in touch with its guests in times of travel restrictions. This is how her startup, LIVIAR, was born. By merging the physical with the digital world, travellers can now dive into their holiday memories.

In anticipation, think about these questions:

1. What new ways could you engage with your clients before the actual experience?
2. How about afterwards?
3. How might you create a tailored experience in your customers’ living rooms?
4. How might you merge the digital and physical worlds?

*NB: This event is for WXO Members ONLY. To attend Campfires, click here to apply to join the WXO.*