R.E.V.E.A.L. – Why Value-Engineering Is a Creative Superpower
When a £285K immersive experience became an £850 school-library prototype, experience designer Skye Von discovered that constraint can sharpen creativity rather than limit it.
From that experiment emerged The R.E.V.E.A.L. Framework – a creative pressure simulator that transforms limitation into clarity and confidence.
In this Campfire, experience designer and artist Skye explores how reducing scale and resources can expose blind spots, validate emotional logic, and amplify what connects most deeply with audiences.
“The R.E.V.E.A.L. Pressure Simulator isn’t about tearing down what you have,” says Skye. “It’s about proving what’s strong – and revealing what’s still waiting to emerge.”
Value-engineering isn’t about reduction – it’s about revelation.
What you’ll learn:
- How to reframe value-engineering as a creative process of revelation, not reduction
- What happens when you take an idea down to 1% of the budget and 25% of the space
- How stripped-down prototyping becomes a pressure test that reveals the core mechanics and emotional spine of an experience
- Why designing with less can validate your strongest ideas and sharpen their impact
- Show how your event supports your organisation’s goals without turning it into a sales pitch
Who this Campfire is for:
- Experience designers and creative directors
- Brand strategists, marketers, and producers
- Storytellers and educators exploring participatory design
- Anyone using constraint, creativity, or story to move people through experience\
About Skye:
Skye Von is an experience designer and artist with over 15 years’ experience shaping immersive environments, brand storytelling, and educational experiences that invite people to play, connect, and transform – from art exhibitions exploring human connection and belonging to family experiences that inspire curiosity and collaboration, and brand activations that spark wonder and shared meaning.
Her work – spanning collaborations with Paramount, Google, and Bulgari, as well as organisations like the Malala Fund and UNHCR – blends storytelling, design, and often emerging technology to create spaces where emotion meets innovation.
How to watch this Campfire:
- Link to sign up for this Campfire (WXO members only)
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings
Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
- London: 9:55 – 11:25 (BST)
- Paris: 10:55 – 12:25 (CEST)
- Dubai: 12:55 – 14:25 (GST)
- Mumbai: 14:25 – 15:55 (IST)
- Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
- Tokyo: 17:55 – 19:25 (JST)
- Sydney: 18:55 – 20:25 (AEST)
- Auckland: 20:55 – 22:25 (NZST)