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Mike Goldsmith-4

Functional Experiences: The Next Growth Opportunity for the Experience Economy

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What changes when an experience promises a result? Most experiences are sold around enjoyment, memory, identity or status. But another category is emerging: experiences designed to produce a specific benefit that people can feel, observe or measure. Functional food has already made this idea familiar. Products now promise better energy, sleep, digestion, focus or physical […]

TJ Schier

After The Launch: How Competitive Socialising Venues Keep Guests Returning

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A practical Campfire on increasing repeat visits, refreshing the guest experience and protecting revenue after launch excitement fades. The problem. Competitive socialising and immersive venues often open strongly. The harder task is sustaining demand once the novelty wears off. Concepts can be difficult to retrofit, menus can become overcomplicated, and discounting can train guests to […]