Transformation is strange: We naturally transform every day, yet when we plan it, it falls apart. Especially in organisations where change is mandated from the top, and quietly rejected by the people doing the job. In this Campfire, Alain Thys introduces The Transformation Code: 𝚫 = S x R x F. A formula shaped by […]
Transformation is strange: We naturally transform every day, yet when we plan it, it falls apart. Especially in organisations where change is mandated from the top, and quietly rejected by the people doing the job. In this Campfire, Alain Thys introduces The Transformation Code: 𝚫 = S x R x F. A formula shaped by […]
"Transformational" has become the most overused word in experience design. Immersive art walks use it. Brand activations use it. Festival websites use it. Certification courses use it. And almost none of them mean the same thing by it, because almost none of them have a structural definition for what transformation actually requires. After fifteen years […]
