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JOOSEOK OH

Human Tech Under Martial Law: Lightsticks, Flags, Prepayment & BARAM

Zoom

What do moments of crisis reveal about how people really connect, and how can experience designers learn from it? On 3 December 2024, South Korea lived through a surreal night: martial law declared, then overturned within hours. What emerged in the streets wasn't violence – it was K-pop lightsticks, hand-drawn meme flags, and prepaid cups […]

Dax Callner

From TikTok to Toyota: How Measurement Can Grow & Protect Event Budgets

Zoom

Events are always at risk when marketing budgets are under scrutiny. In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. You'll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling […]