• The Spark and a Sense of Wonder (Early)

    Zoom

    We are delighted to welcome author Terry Stevens to the Campfire for a session on the tourist experience. Terry’s most recent book, The Spark and a Sense of Wonder – quoting the WXO! – is a guide for creating and enjoying inspirational tourist experiences. He will expand on his research, talking about the importance of psychogeography to […]

  • The Spark and a Sense of Wonder (Late)

    Zoom

    We are delighted to welcome author Terry Stevens to the Campfire for a session on the tourist experience. Terry’s most recent book, The Spark and a Sense of Wonder – quoting the WXO! – is a guide for creating and enjoying inspirational tourist experiences. He will expand on his research, talking about the importance of psychogeography to […]

  • The Art & Science of Designing Unforgettable Experiences (Early)

    Zoom

    EXCLUSIVE BOOK REVEAL! Take a frock 'n' roll tour of the art and sciences needed to unleash the building blocks of experience design. Join Pigalle Tavakkoli (School of Experience Design) on a frock 'n' roll tour of her career in theatre, fashion, and science. Discover how her path led to developing a comprehensive experience design system […]

  • The Art & Science of Designing Unforgettable Experiences (Late)

    Zoom

    EXCLUSIVE BOOK REVEAL! Take a frock 'n' roll tour of the art and sciences needed to unleash the building blocks of experience design. Join Pigalle Tavakkoli (School of Experience Design) on a frock 'n' roll tour of her career in theatre, fashion, and science. Discover how her path led to developing a comprehensive experience design system […]

  • Beyond Storytelling: The Power of Narrative in the Experience Economy (Early)

    Zoom

    In Beyond Storytelling: The Power of Narrative in the Experience Economy, Theron Skees challenges experience creators, designers, and brand leaders to rethink the role of story—not as an artistic layer, but as a strategic engine that builds meaning, consistency, and trust across every brand touchpoint. Through his framework, Narrative Experience Design – an experience-centric method that begins […]

  • Beyond Storytelling: The Power of Narrative in the Experience Economy (Late)

    Zoom

    In Beyond Storytelling: The Power of Narrative in the Experience Economy, Theron Skees challenges experience creators, designers, and brand leaders to rethink the role of story—not as an artistic layer, but as a strategic engine that builds meaning, consistency, and trust across every brand touchpoint. Through his framework, Narrative Experience Design – an experience-centric method that begins […]

  • Inside Grease: The Immersive Movie Musical: How Secret Cinema Built a Living Musical World (Early)

    Zoom

    💃 Grease, as pretty much anyone out there will know, is the word. 🕺 No one knows this more than Secret Cinema's Matt Costain, the Olivier-award winning creative director responsible for this summer's Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. School's now officially […]

  • Inside Grease: The Immersive Movie Musical: How Secret Cinema Built a Living Musical World (Late)

    Zoom

    Grease, as pretty much anyone out there will know, is the word. No one knows this more than Secret Cinema‘s Matt Costain, the Olivier-award winning creative director responsible for this summer’s Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. School’s now officially out – […]

  • Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Early)

    Zoom

    Due to open on Chicago's waterfront destination Navy Pier, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves, each other, and the world around us. Unfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories, HeadMaze is squarely aimed at connection, mental […]

  • Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Late)

    Zoom

    Due to open on Chicago's waterfront destination Navy Pier, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves, each other, and the world around us. Unfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories, HeadMaze is squarely aimed at connection, mental […]