In Beyond Storytelling: The Power of Narrative in the Experience Economy, Theron Skees challenges experience creators, designers, and brand leaders to rethink the role of story—not as an artistic layer, but as a strategic engine that builds meaning, consistency, and trust across every brand touchpoint. Through his framework, Narrative Experience Design – an experience-centric method that begins […]
In Beyond Storytelling: The Power of Narrative in the Experience Economy, Theron Skees challenges experience creators, designers, and brand leaders to rethink the role of story—not as an artistic layer, but as a strategic engine that builds meaning, consistency, and trust across every brand touchpoint. Through his framework, Narrative Experience Design – an experience-centric method that begins […]
💃 Grease, as pretty much anyone out there will know, is the word. 🕺 No one knows this more than Secret Cinema's Matt Costain, the Olivier-award winning creative director responsible for this summer's Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. School's now officially […]
Grease, as pretty much anyone out there will know, is the word. No one knows this more than Secret Cinema‘s Matt Costain, the Olivier-award winning creative director responsible for this summer’s Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. School’s now officially out – […]
Due to open on Chicago's waterfront destination Navy Pier, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves, each other, and the world around us. Unfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories, HeadMaze is squarely aimed at connection, mental […]
Due to open on Chicago's waterfront destination Navy Pier, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves, each other, and the world around us. Unfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories, HeadMaze is squarely aimed at connection, mental […]
Large‑scale staging isn’t just “a bigger show.” It’s an experience designed to connect people to story and culture, give them identity, and create meaning. In this Campfire, Sergio Ramírez Rivera (CEO, Demiurgo LBX) will walk through a practical, end‑to‑end method for taking an idea from first sketch to opening night—without losing the heart of the […]
Large‑scale staging isn’t just “a bigger show.” It’s an experience designed to connect people to story and culture, give them identity, and create meaning. In this Campfire, Sergio Ramírez Rivera (CEO, Demiurgo LBX) will walk through a practical, end‑to‑end method for taking an idea from first sketch to opening night—without losing the heart of the […]
Immersive experiences are too often reduced to screens. To create lasting, mind‑shifting states, we have to design beyond vision. However when we combine taste and sound… Vision is overloaded. Sound - one of our fastest, most immediate channels - cuts through the noise. Eating is our most intimate ritual. For millennia, shared meals have anchored […]
Immersive experiences are too often reduced to screens. To create lasting, mind‑shifting states, we have to design beyond vision. However when we combine taste and sound… Vision is overloaded. Sound - one of our fastest, most immediate channels - cuts through the noise. Eating is our most intimate ritual. For millennia, shared meals have anchored […]
