Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? Drawing upon her experience pioneering narrative for global teams and experiences, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. Designed […]
Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? Drawing upon her experience pioneering narrative for global teams and experiences, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. Designed […]
What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
