The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments. But what if the next frontier isn't attention, immersion or even transformation? What if it is quality of life? Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider […]
The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments. But what if the next frontier isn't attention, immersion or even transformation? What if it is quality of life? Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
In a world of endless online campaigns and “Fever-style” messaging, how can cultural projects and live experiences still stand out? Stage Magic's Peter Monbailleu explores why PR stunts matter – not as gimmicks, but as strategic moments that create attention, emotion, conversation and sales. Using such experience launches such as The Last Days of Pompeii […]
The old playbook of evaluation metrics no longer applies. The experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design, to marketing and financing, but are the current fixations with data, automation, and optimization getting in the way? ROX is ultimately a metric about […]
