• Hospital of Emotions: A Behind-the-Scenes Case Study on the Immersive Art Phenomenon

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    Hospital of Emotions is a site-specific pop-up exhibition in Los Angeles. 70 artists from diverse creative fields take over a hospital, transforming it into an immersive artworks exploring the full spectrum of human emotion. Each room is created by a different artist, exploring a human emotion. A real hospital. 70 artists. 80 hospital rooms. 4 […]

  • Can Immersive Make Money?

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    A practical session exploring the financial, operating and structural choices behind immersive shows – and how producers and operators can build projects that capital can understand and price. Immersive and experiential shows promise outsized engagement – but they carry a financial and operating profile unlike traditional live entertainment, and supply is flooding in faster than […]