A practical session on designing immersive experiences around the visitor – with a free toolkit any team can use. Immersive design know-how often sits with large studios and big budgets. Emerging creatives, cultural organisations and smaller teams have the ambition, but rarely the frameworks or specialist expertise to match. This Experience Briefing introduces Immerse […]
A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it. Film tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities, players are starting to visit the locations behind them […]
A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it. Film tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities, players are starting to visit the locations behind them […]
An inside look at SXSWestworld – HBO’s landmark immersive activation – eight years on. Branded live entertainment is everywhere now. But few activations have come close to SXSWestworld, which is still cited as a benchmark eight years later. This Experience Briefing goes behind the scenes of how it was actually built, why it worked, and […]
An inside look at SXSWestworld – HBO’s landmark immersive activation – eight years on. Branded live entertainment is everywhere now. But few activations have come close to SXSWestworld, which is still cited as a benchmark eight years later. This Experience Briefing goes behind the scenes of how it was actually built, why it worked, and […]
A practical session on measuring the real-world value of experiences – so experience budgets are easier to defend. Every digital channel reports to the decimal. Experiential still reports in headcounts, photos and a sense that it went well. That gap is why experience budgets are the first to be questioned and the hardest to defend. […]
