The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments. But what if the next frontier isn't attention, immersion or even transformation? What if it is quality of life? Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider […]
The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments. But what if the next frontier isn't attention, immersion or even transformation? What if it is quality of life? Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
In a world of endless online campaigns and “Fever-style” messaging, how can cultural projects and live experiences still stand out? Stage Magic's Peter Monbailleu explores why PR stunts matter – not as gimmicks, but as strategic moments that create attention, emotion, conversation and sales. Using such experience launches such as The Last Days of Pompeii […]
The old playbook of evaluation metrics no longer applies. The experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design, to marketing and financing, but are the current fixations with data, automation, and optimization getting in the way? ROX is ultimately a metric about […]
What changes when an experience promises a result? Most experiences are sold around enjoyment, memory, identity or status. But another category is emerging: experiences designed to produce a specific benefit that people can feel, observe or measure. Functional food has already made this idea familiar. Products now promise better energy, sleep, digestion, focus or physical […]
A practical Campfire on increasing repeat visits, refreshing the guest experience and protecting revenue after launch excitement fades. The problem. Competitive socialising and immersive venues often open strongly. The harder task is sustaining demand once the novelty wears off. Concepts can be difficult to retrofit, menus can become overcomplicated, and discounting can train guests to […]
