In Beyond Storytelling: The Power of Narrative in the Experience Economy, Theron Skees challenges experience creators, designers, and brand leaders to rethink the role of story—not as an artistic layer, but as a strategic engine that builds meaning, consistency, and trust across every brand touchpoint. Through his framework, Narrative Experience Design – an experience-centric method that begins […]
In her new book Quantum Narratives, acclaimed creative technologist and experiential innovator Stephanie Riggs reveals how deeply our stories rely on Aristotelian Poetics – and why that limits us. She introduces a bold framework that fuses principles from the physical sciences with today’s generative tools to finally overcome the long-standing narrative paradox. Revolutionary, research-backed, and […]
In her new book Quantum Narratives, acclaimed creative technologist and experiential innovator Stephanie Riggs reveals how deeply our stories rely on Aristotelian Poetics – and why that limits us. She introduces a bold framework that fuses principles from the physical sciences with today’s generative tools to finally overcome the long-standing narrative paradox. Revolutionary, research-backed, and […]
